In Episode 2 of the Walk The Talk Teacher podcast, I talked about Digital Self-Reliance (DSR). I initially only released this episode exclusively on YouTube to grow my audience there. In the debrief, I will take you behind the scenes of everything a Digitally Self-Reliant (DSR) individual deals with. I will be analyzing graphs like this and sharing what insights I drive from them.
Still on the fence about Digital Self-Reliance? Wondering what a Digital Self-Reliant individual is or can do? Let me help you by asking you a question.
How many people do you think are usually needed to get a podcast show off the ground? 1? 2? 3? How much do you think they would cost you?
If you don't already know, let me tell you what I found out.
Usually, to get a podcast show off the ground, depending on what the show is about, if you are not digitally self-reliant, in 🇺🇸 you might find yourself needing services that can cost you a total of about $165/hr or $343,200/year.
I got to that total cost by aggregating salary information from ZipRecruiter and the roles on a podcast team from this company that specializes in "done-for-you" services for podcasters. This company's services range from what they call the "Express Podcast Launch Service" (you pay them a one-time fee of $199 and they guarantee to launch your podcast with a 30-day money-back guarantee) to what they call the "Done-For-You Editing Services" ($19/month - $499/month).
In any case, as a digitally self-reliant individual who can efficiently and strategically command cutting edge-technology, I can wear all of those hats and get a project like this done all by myself, saving myself money until it becomes too successful and unmanageable. But until then, I am just chilling, like a boss.
If interested in how I got to that $165/hr cost, here you go. Depending on which podcast show you want to produce, you are, most likely, to need services of:
- a producer: to oversee the whole production, execute the show's vision, ensure the episodes are high quality, released on schedule, and everything in between. The average cost of such a service in 🇺🇸: $25/hr or $52,682/year.
- a host: the face of the show who handles most of the recording. Someone personable, charismatic, insightful, with a semi-pleasing voice for audio, and a lot of stamina. The average cost of such a service in 🇺🇸: $35/hr or $72,471/year.
- an editor/writer: to write everything for your podcast. From writing your 4000-5000 words script if you the word-for-word reader type, show notes, audio transcription, SEO, and accessibility-ready copy that goes to your podcast website & social media channels. All important for your audience growth. The average cost of such a service in 🇺🇸: $26/hr or $53,905/year.
- a graphic designer: to create all the marketing assets (social media images & videos, newsletter images, podcast cover art/logo on all of the platforms, quote images, charts/graphs, audiograms, etc.) to share. The average cost of such a service in 🇺🇸: $24/hr or $49,349/year.
- an audio and/or visual engineer: to make sure all of the audio you have is GTG. They will convert the raw audio into some polished studio sound, remove all of the filler words & awkward pauses, tune, mix, remove background noise, arrange the show segments, add intros, outros, ads, sound effects, background music, etc. The average cost of such a service in 🇺🇸: $31/hr or $64,265/year.
- a coordinator: someone who is focused, organized, always thinking ahead, and always ready & comfortable learning new things. Because they will be in charge of stuff such as setting up your podcast's website, publishing content to the website, distributing your show to all of your podcast directories (think Apple, Spotify, etc) & uploading new episodes to be hosted, scheduling social media posts, engaging with your audience, sending email notifications when new episodes are dropped, etc. The average cost of such a service in 🇺🇸: $24/hr or $49,349/year.
Summing the cost of the services will get you to $165/hr. And by the way, I committed some roles that I've never needed from the original master list of roles you might need for your podcast team.
If you are open to learning a thing or two about digital self-reliance, hit that "Subscribe to more" button and you will get that Episode 2's Debrief as soon as I drop it.
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